Sage — A UX Case Study


Meet the Team!





Project Goals

  1. Make self-care goals more personal
  2. Be mindful of designing for social accessibility
  3. Bear in mind that our app is not a replacement for professional therapy

User Research

Research Goals

Quantitative Data: Survey

Qualitative Data: Interviews

Literature Review

Competitive Analysis

Ideation & Synthesis

User Personas

Affinity Mapping

Main Insights

  1. Time: Most people didn't practice self-care due to limited time.
  2. Device Usage: Many people wanted to balance screen time while practicing self-care
  3. Visibility: The self-care activities that were most well-known did not coincide with the activities that were used most often
  4. Motivation: Many people wanted to be both intrinsically and extrinsically motivated

Low-Fidelity Wireframes

User Flows

Mid-Fidelity Prototyping


Home Page

Explore Page

Profile Page

User Testing

  1. Complete onboarding
  2. View favorite activities and unfavorite an activity
  3. Check on personal garden and plants
  4. Navigate to the explore page and save an activity for later
  5. Navigate to the profile page and complete one of the strategies scheduled for today

Positive Feedback

Onboarding Feedback

Home Page Feedback

Explore Page Feedback

Profile Page Feedback

Hi-Fidelity Prototyping

Design System

Final Solution

From left to right: Onboarding, Recents & Favorites, Your Playlists


Recents & Favorites

Your Playlists

From left to right: Explore Page, Special Collections

Explore Page

Special Collections

From left to right: Personal Garden, Calendar, Meditation Activity

Personal Garden


Meditation Activity




Next Steps

Our team on presentation day! 🥳



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