Messenger Redesign -A UX Case Study

“How do we repurpose Messenger as a goal-oriented messaging app through amplifying successful communication features, such as Marketplace and Rooms, while also streamlining user interactions by de-prioritizing less favored features.”

Among the 96 responses we received, a majority were from college students. We used the survey responses, as well as the context from our user interviews, to guide our affinity mapping.
Among the 96 responses we received, a majority were from college students. We used the survey responses, as well as the context from our user interviews, to guide our affinity mapping.
Meet Walter Rodriguez, a first-generation college student who struggles with maintaining communication with his family outside of the U.S. From learning to live alone, Walter seeks affordable options to be more financially secure. Walter is a popular kid, so he finds difficulty communicating with all of his friends at once.
These 4 pain points guide us into the main focuses of our redesign.

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