Improving the job process — A LinkedIn Case Study

Redesign of the LinkedIn Jobs Page

Design Interactive Fall ’20 Cohort Project.

Background

In the span of six weeks, our team focused on redesigning the job application process within LinkedIn.

Awarded: Most Customer-Centric Experience

Meet the Team: The LinkedIneers

UX Research and UI/UX Design Team

Problem Statement

Similar to how our applicants will one day enter the workplace with excitement and determination, we were driven to put our diverse experiences and expertise in action over the course of six weeks. We set out to meet the needs of these students through a human-centered process.

We reimagined the application process during a remote, six-week design sprint.

User Research

We created surveys to better understand how our users use LinkedIn’s features to apply for a position. We asked users about their age, employment status, satisfaction with the platform, and their purpose for using the site, and features they would like to change. Since we were given a blank slate, we wanted to narrow down our users’ purpose and focus on helping them to achieve their goal.

Surveys

Data collected from our survey conducted through Google Forms

Interviews

We structured our interviews into three main parts:

  1. Survey follow-up to better gauge and understand reasoning behind satisfaction levels
  2. Questions about overall experience, such as first impressions, primary functions of the site, and frequented features
  3. Observational user testing, which allowed us to observe behaviors and listen to thought processes as users completed tasks

From the interviews, we gathered that there was a lack of resources within LinkedIn itself to be sufficient on its own for job-tracking.

The Blackhole

We organized insights and identified key problems through virtual affinity mapping

Pain Points

  • Users rarely receive feedback on applications.

“I wish there was a feature that would help me keep track of all the jobs I applied to and my status of the application during the whole process.”

  • Lack of transparency between employers and applicants.

“Lots of recruiters post jobs that are kind of misleading and have too many requirements to be considered entry-level.”

filter out fraudulent or scam companies”

  • Information is often overwhelming and unclear.

“I wish I could see requirements for jobs without having to read into every single description.”

“Applying on LinkedIn feels like a black hole.”

Before diving into revamping LinkedIn’s features, we researched how its features aided its users in the application process. Through competitive analysis, we compared features LinkedIn had in common with other popular job search platforms and drew inspiration from the features that LinkedIn lacked from other job search platforms such as Handshake and Monster. We began to dissect the features of LinkedIn that contribute to its utility and dominance as the “professional social networking site”, but more importantly, the features that cause its users frustration and stress.

Ideation & Synthesis

During our ideation phase, we recognized the need to categorize the job page’s essential information to optimize the job search process. Another major consideration was creating a feature that tracked the applicant’s progress from beginning to end.

First, we brainstormed ideas and created a user flow.

Then, we visualized our ideas through rough sketches of wireframes and features that addressed our pain points.

First Impressions Matter

The Application

  1. Search Box → Create a less cluttered landing page.
  2. Modularized Job Cards → Reimagine search results list layout as cards to cut down on the page’s cognitive load.
  3. Verification Badge → Verified companies are granted a badge to give users confidence about the job listings they are applying for.
  4. Tags → Accentuated tags are attached to each card to convey the important details about a job (e.g. salary, seniority level)
  5. Application Tracker → Helps the user to organize and track their applications, improving communication between applicant and employer.

Almost there — Mid Fidelity

Usability testing findings:

Timeline of our iterations
  • Remove the Trello board : Almost none of our interviewees found this layout useful, let alone how to interact with it. We decided to take out this feature and focus on our other new feature, the Application Tracker.
  • More information: Users wanted more information on the Job Application Progress page because they were confused about what each step meant. For example, what type of actions are needed for the “action needed” step?

Design System

Our revised design system

Employing a Solution

1. Landing Page

2. Job Results

Toggle filters on the left to filter results
Open the job description as a lightbox overlay

3. Saved Page

4. Application Page

The hover action displays additional information about each phase
Toggle feature sorts applications by status and/or type

Takeaways:

  • Prototyping on Figma and becoming more familiar with the UI/UX design process
  • Gaining insight on the job application process and how to empathize with LinkedIn users
  • If we were to do this differently, we would have chosen to focus solely on the Application Tracker given our tight deadline

Future Steps:

  • Further develop and research the Application Tracker
  • Iterate on the different pages and continue user testing
  • Create a mobile application

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