Improving the job process — A LinkedIn Case Study

Background

Meet the Team: The LinkedIneers

UX Research and UI/UX Design Team

Problem Statement

We reimagined the application process during a remote, six-week design sprint.

User Research

Surveys

Data collected from our survey conducted through Google Forms

Interviews

  1. Survey follow-up to better gauge and understand reasoning behind satisfaction levels
  2. Questions about overall experience, such as first impressions, primary functions of the site, and frequented features
  3. Observational user testing, which allowed us to observe behaviors and listen to thought processes as users completed tasks

The Blackhole

We organized insights and identified key problems through virtual affinity mapping
  • Users rarely receive feedback on applications.
  • Lack of transparency between employers and applicants.
  • Information is often overwhelming and unclear.

Ideation & Synthesis

First Impressions Matter

The Application

  1. Search Box → Create a less cluttered landing page.
  2. Modularized Job Cards → Reimagine search results list layout as cards to cut down on the page’s cognitive load.
  3. Verification Badge → Verified companies are granted a badge to give users confidence about the job listings they are applying for.
  4. Tags → Accentuated tags are attached to each card to convey the important details about a job (e.g. salary, seniority level)
  5. Application Tracker → Helps the user to organize and track their applications, improving communication between applicant and employer.

Almost there — Mid Fidelity

Usability testing findings:

  • Harsh colors : Users thought the colored tags were harsh and reminded them of stop lights. We went through multiple rounds before choosing a monochromatic color palette so the information was still there but not in a hindering matter.
Timeline of our iterations
  • Remove the Trello board : Almost none of our interviewees found this layout useful, let alone how to interact with it. We decided to take out this feature and focus on our other new feature, the Application Tracker.
  • More information: Users wanted more information on the Job Application Progress page because they were confused about what each step meant. For example, what type of actions are needed for the “action needed” step?

Design System

Our revised design system

Employing a Solution

1. Landing Page

2. Job Results

Toggle filters on the left to filter results
Open the job description as a lightbox overlay

3. Saved Page

4. Application Page

The hover action displays additional information about each phase
Toggle feature sorts applications by status and/or type

Takeaways:

  • Working collaboratively while remote
  • Prototyping on Figma and becoming more familiar with the UI/UX design process
  • Gaining insight on the job application process and how to empathize with LinkedIn users
  • If we were to do this differently, we would have chosen to focus solely on the Application Tracker given our tight deadline

Future Steps:

  • Contact job recruiters to better understand the job process from their point of view
  • Further develop and research the Application Tracker
  • Iterate on the different pages and continue user testing
  • Create a mobile application

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